Ayurvedic Wellness D2C Brand – Scaled to ₹18.4 Crores+ Revenue at 4.8X Blended ROAS
Problem Statement:
The brand was facing challenges in:
- Scaling aggressively while sustaining profitable acquisition ROAS in the hyper-competitive Shilajit market
- High customer acquisition costs (CAC) due to generic creative messaging and lack of funnel segmentation
- Limited repeat customer retention with zero automated post-purchase communication
- High COD Return-to-Origin (RTO) rates hurting operating margins and inventory turnaround
About the Brand:
- Premium authentic Himalayan Shilajit and Ayurvedic vitality formulations with an AOV of ₹1,650+
Growth with My Brand Makers:
- Onboarded with low 7-figure monthly sales → scaled rapidly to ₹1.85 Crores/month within 14 months
- Total gross revenue achieved of ₹18.4+ Crores with steady 4.8X blended ROAS across Meta & Google Ads
- Returning customer rate lifted to 28.6%, powered by automated WhatsApp and email lifecycle flows
- Built a predictive creative pipeline testing 20+ hooks weekly, lowering overall CAC by 34%